Wednesday, February 16, 2011

Cheng Yuan Do not let go the joint venture brands taste

 In terms of self-interest from the public, of course, do not want to do a joint venture of independent brands, but forced by political pressure, a last resort. The so-called This once again shows that relying on the public imagination that multinational companies to establish China's independent auto industry, is completely nonsense.

Today, China has become the world's largest car market, but also a growing number of markets the world's largest multinational corporations. The market economy is about core technology, wholeheartedly support China's auto development.

in terms of joint ventures, direct production and sales of multinational companies mature models, not only to market risk, and the interests of large, fast convergence, is indeed a profitable shortcut. Because of this, only to Chinese companies as drawn on the opium addicted to, loss of interest in the development of autonomy.

we require joint ventures to build its own brand, the original strategy is For a long time, multinational companies just to get ready-made vehicle production joint ventures, joint ventures, at most only some minor changes to adapt to the Chinese market, let the cars sell better in the Chinese market, this decision to the Chinese joint venture can not come into contact with the core technology, the Chinese partner at best, but just a salesman multinational brands.

Secondly, a lot of new models its own unique characteristics, identification is not a technically difficult, which is developed, which is moved over intact, the experts should be done Simple Moreover the old model, has been removed from the market for many years, the average consumer can identify, and have no need to bother the experts.

from the first joint venture, Guangzhou Honda has its own brand, both inside and outside the industry has been It now appears that this concern does not unfounded, the possibility really exists. According to media reports, the general public in China in preparing to do, should arouse the attention and vigilance departments.

Although the public has been earned in China, Last year in its approval.

we know, the public to enter the Chinese market, has been on the Chinese auto industry into its the FAW-Volkswagen, Shanghai Volkswagen called it the It is not only the two companies have been using the competition between China, for their own best interests, in the technical aspects of the blockade of Chinese partners, but also As early as six or seven years ago, it is more to supporting the joint venture purchase power It's absolute control of an independent business, (which is a holding 60% and 70%, 30% of China's two aggregate shareholding to 40%), so that the two joint ventures in China, it actually became the

China as the world's most populous country, GDP also did second in the world aerospace industry, not to mention the remarkable achievements, even the late start of high-speed rail also envy of the world, except the car industry self-reliance is not up. China's auto industry really should be the face, rather than using

We hope that the joint venture a taste of their own brands do not go. (The author of the China Economic Net Auto Channel Director Cheng Yuan)

is now self-examination, if the Chinese auto industry did not fully joint venture, or joint venture period is not a sign that is 30 years, has not been adjourned to 30-year maturity; but the joint venture at an early stage such a large scale has not , the cost is also not so low down, market competition, when not so intense, you also put local enterprises to enter the automotive field, perhaps the Chinese auto brands will not be such a grim situation today. Look at today's high-speed railway in China, if the rail car as comprehensive as the joint venture is also a comprehensive introduction, do not know when the Chinese people will be today,

genuine multinational joint venture to do their own brand, is consistent with the principles of market economy, fair trade, but also joint ventures in the Chinese market long-term development of the necessary conditions. Is a joint venture brands really do, or playing

we all know, the brand is based on the product, since it is The development of a product, you must have what hardware and equipment, common sense should be at least the industry, government authorities confirmed that it did not identify what is difficult. If you do not have any development tools, would not like previous years, One has a head, face, joint venture, we can not let themselves be reduced to associating it with the fake hair salon?

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