1.0 e-book market will be 15 billion to be optimistic about the prospects Hanwang

 2011 e-book industry summit in China was recently held in Beijing. Summit focus on present and future of Chinese e-book industry, the traditional publishers choose digital transformation strategy, e-book market, distribution, copyright, e-books to discuss four themes, and the first time, division. 1.0 e-book business model as a representative of the future prospects of Hanwang Technology many experts are optimistic about the publishing industry.


1.0 will be 15 billion e-book market

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China's publishing industry veteran, one hundred net CE0 Mr. Cheng Sanguo in the E-book e-paper version 1.0 is to Amazon, HW represented; e 2.0 is the original electronic version, including many original literary site; e 3.0 is an enhanced e-books, book into the acoustic optical multimedia technology. Currently, the domestic concern is the e-book 2.0 higher, but the U.S. book sales market, the e-book 1.0 mode to bring the whole industry chain maximum profit, but also the greatest potential. Part of the Amazon e-book to make money almost all the e-book 1.0 mode. Cheng Sanguo forecast, according to the U.S. book market analysis, the future of the Chinese book market size of 1.0 is expected at 150 billion yuan.

electronic reader as a domestic market leader, Hanwang Technology has been at the e-book 1.0 mode on the road. The end of 2010, HW electronic paper book over a million users, also received Hanwang General Administration of Press and Publication issued by the e-book copy and the total issue of total qualifications. Chairman Mr. Liu Yingjian Hanwang Technology, said the next three years, construction will be the focus Hanwang.

this, vice president of Mr. Wang Bangjiang Hanwang Technology keynote speech at the summit, interpretation. He said publishers in order to obtain a paper book Hanwang electronic copyright, and made a lot of effort. e-book sales proceeds. using this model, we start the electric paper books, I get a lot of support from publishers. Also a day to 300 the number is increasing. However, Wang Bangjiang view, e-books 1.0 user demand has not been completely released. ; Wang Bangjiang also pointed out that the terminal e-book prices and user experience, there is also room for growth. traditional book publishers the content of it a very efficient way to reach customers.